Coca-Cola
Art Direction
Design/Concept
Storyboard
This film is the result of a special collaboration between Brazil and Japan. Dentsu, the creative agency, partnered with Coca-Cola to launch a smart vending machines campaign in Japan.
The machines connect to a phone app, Coke ON, allowing users to earn stamps and get a free drink after collecting 15 stamps.
Japanese director Genki Ito handled the live-action, while Brazilian creatives Lobo and Hi-Lo added colorful 2D animations, creating a vibrant world for the characters.
Coca-Cola
COKE ON
Art Direction | Design | Concept | Storyboard
This film is the result of a special collaboration between Brazil and Japan. Dentsu, the creative agency, partnered with Coca-Cola to launch a smart vending machines campaign in Japan.
The machines connect to a phone app, Coke ON, allowing users to earn stamps and get a free drink after collecting 15 stamps.
Japanese director Genki Ito handled the live-action, while Brazilian creatives Lobo and Hi-Lo added colorful 2D animations, creating a vibrant world for the characters.
Early Visual Development
CREDITS
Studio
Lobo / Hi-Lo
Agency
Dentsu Japan
Art Direction & Design
Bruna Imai
Storyboard
Bruna Imai
LOBO
Director
Mateus de Paula Santo
Global Head of Production
Loic Francois Marie Dubois
Lead Producer
Su Constantine
Producer
Gustavo Banevicius
LOBO (cont.)
Animation Director
Thiago Martins
Diogo Kalil
2D Animation
Anderson Omori
Chan Tong
Thiago Martins
Paulo Passaro
Clean up
Michel Venus
Francisco Sanches
After Effects / Comp
Caue Mendes
Francisco Beraldo
Bruno Ronzani
Julio Saez Moreno
Thiago Pinho
Felipe Silva
Post Production
Michelle Vinotti
Patricia Signorini
AGENCY
Creative Director
Kentaro Suda
Copywriter
Ryuta Kimura
Art Director
Kenta Orisaja
Kyo Nishiyama
Director
Genki Ito 伊東玄己
Producer
Koji Eguchi
Teppei Ohno
Production
Taiyo Kikaku
Ground Control
Lobo
