Honda
Freed (Japan)

Design

Designs done for the Freed campaign by Honda Japan. The drawings showcase classic Japanese landmarks alongside modern landscapes, capturing scenes familiar to every Japanese.

The Honda Freed is a stylish, spacious, modern minivan ideal for family life and parenting. The film utilizes mixed media to convey consumers’ satisfaction and testimonials about the Honda Freed and its features.

Honda Freed

Design

Designs done for the Freed campaign by Honda Japan. The drawings showcase classic Japanese landmarks alongside modern landscapes, capturing scenes familiar to every Japanese.

The Honda Freed is a stylish, spacious, modern minivan ideal for family life and parenting. The film utilizes mixed media to convey consumers’ satisfaction and testimonials about the Honda Freed and its features.

Landmarks References

CREDITS

Studio
LOBO & Ground Control

Client

Honda Japan

Agency
Dentsu Creative X

Creative Director – Lobo
Mateus de Paula Santos
Fabio Acorsi

Creative Director – Dentsu

Genki Ito

Producer
Aron Aguiar
Susan Constantine

Design
Bruna Imai

Animation
Paulo Passaro

Compositing 
Caue Mendes

WORK

MTV – International Women’s Day

MTV – International Women’s Day

Hi-Lo_Illustration

Hi-Lo_Illustration

Adidas | Adizero

Adidas | Adizero

Nixon’s Reversal | Speenhamland

Nixon’s Reversal | Speenhamland

Headspace | Lemons

Headspace | Lemons

Philadelphia Eleven

Philadelphia Eleven

Aldeotas

Aldeotas

Personal Illustrations

Personal Illustrations

Character Design Collection

Character Design Collection

PSU – Christina Grozinger

PSU – Christina Grozinger

MasterClass

MasterClass

SquareEnix Showcase | Balam

SquareEnix Showcase | Balam

Raising the Floor | Bootstrap Myth

Raising the Floor | Bootstrap Myth

APPLE MUSIC ILLUSTRATION

APPLE MUSIC ILLUSTRATION

Volkswagen | +18 One at a time

Volkswagen | +18 One at a time

TRUST

TRUST

Amazon Music | Chance The Rapper

Amazon Music | Chance The Rapper

HULU | Holiday

HULU | Holiday

Coke ON | Dentsu Japan

Coke ON | Dentsu Japan

TOYOTA | C-HR

TOYOTA | C-HR

Amazon Music Beatles

Amazon Music Beatles

MCDONALD’S | VR

MCDONALD’S | VR

CMT | NASCAR

CMT | NASCAR

GOL | PITCH

GOL | PITCH

Netflix – We The People – Change

Netflix – We The People – Change

Seaworthy

Seaworthy

SLACK | WWH

SLACK | WWH

Protected: App Tracking Transparency

Protected: App Tracking Transparency

OREO | Oreoke Pitch

OREO | Oreoke Pitch

Honda | Cooper & Phoenix

Honda | Cooper & Phoenix

Honda Freed (Japan)

Honda Freed (Japan)

Venmo Commerce

Venmo Commerce

SYFY | Veterans Day

SYFY | Veterans Day