Hulu | Holiday

Character Design
Design

I had the pleasure of creating the initial spots for Hulu, evolving them into a versatile design system used across various mediums. The 3D sets serve as a playground for Hulu characters, seamlessly blending 2D and 3D elements for a cohesive feel. My role involved character design, poses, expressions, and ensuring the seamless integration of line art into the dynamic 3D space.

Hulu | Holiday

Character Design & Design

I had the pleasure of creating the initial spots for Hulu, evolving them into a versatile design system used across various mediums. The 3D sets serve as a playground for Hulu characters, seamlessly blending 2D and 3D elements for a cohesive feel. My role involved character design, poses, expressions, and ensuring the seamless integration of line art into the dynamic 3D space.

Visual Development

Main Character Design Exploration

Character Expressions

Pose Studies

Other spots for Hulu

Asian Family

White Family

African American Family

CREDITS

Studio
Buck

Client
Hulu

Creative Director
Steve Day

Executive Producer
Luisa Murray

Producer
Paul Winze
Leonard Shek

Art Director
Janice Ahn

Cel animation
Jake Armstrong
Arthur Metcalf
Lumi Chang

Animation/compositing
Zach Eastburg
Min Kim

Design
Trey Holt
Felipe Contreras
Gunnar Pettersson
Sol Lee
Lina Yu
Ana Bernaus
Bruna Imai
Yasmina Vicente

WORK

MTV – International Women’s Day

MTV – International Women’s Day

Hi-Lo_Illustration

Hi-Lo_Illustration

Adidas | Adizero

Adidas | Adizero

Nixon’s Reversal | Speenhamland

Nixon’s Reversal | Speenhamland

Headspace | Lemons

Headspace | Lemons

Philadelphia Eleven

Philadelphia Eleven

Aldeotas

Aldeotas

Personal Illustrations

Personal Illustrations

Character Design Collection

Character Design Collection

PSU – Christina Grozinger

PSU – Christina Grozinger

MasterClass

MasterClass

SquareEnix Showcase | Balam

SquareEnix Showcase | Balam

Raising the Floor | Bootstrap Myth

Raising the Floor | Bootstrap Myth

APPLE MUSIC ILLUSTRATION

APPLE MUSIC ILLUSTRATION

Volkswagen | +18 One at a time

Volkswagen | +18 One at a time

TRUST

TRUST

Amazon Music | Chance The Rapper

Amazon Music | Chance The Rapper

HULU | Holiday

HULU | Holiday

Coke ON | Dentsu Japan

Coke ON | Dentsu Japan

TOYOTA | C-HR

TOYOTA | C-HR

Amazon Music Beatles

Amazon Music Beatles

MCDONALD’S | VR

MCDONALD’S | VR

CMT | NASCAR

CMT | NASCAR

GOL | PITCH

GOL | PITCH

Netflix – We The People – Change

Netflix – We The People – Change

Seaworthy

Seaworthy

SLACK | WWH

SLACK | WWH

Protected: App Tracking Transparency

Protected: App Tracking Transparency

OREO | Oreoke Pitch

OREO | Oreoke Pitch

Honda | Cooper & Phoenix

Honda | Cooper & Phoenix

Honda Freed (Japan)

Honda Freed (Japan)

Venmo Commerce

Venmo Commerce

SYFY | Veterans Day

SYFY | Veterans Day