RAISING THE FLOOR
Creative Direction
Art Direction
Design
Storyboard
Lost Nation Pictures sought to create two animated segments for the documentary Raising The Floor to effectively convey the Bootstrap myth in an engaging and informative way.
RAISING THE FLOOR
Bootstrap Myth
Creative Direction | Art Direction | Design | Storyboard
Lost Nation Pictures sought to create two animated segments for the documentary Raising The Floor to effectively convey the Bootstrap myth in an engaging and informative way.
The bootstrap myth in America is a concept that suggests that anyone can become successful if they just work hard enough.
This concept is often used to criticize the notion of a universal basic income, as it implies that individuals should be able to support themselves without government assistance.
People who argue that society would lose its moral center because of UBI are wrong, as UBI doesn’t remove existing incentives to work or to do good. It may even increase incentives in both cases.
Studies have also shown that countries with higher levels of income equality tend to have higher levels of social trust and a stronger sense of shared responsibility and cooperation.
The muted color palette, inspired by the American flag, was chosen in tune with the serious nature of the topic.
Programs Around The World
CREDITS
Client
Lost Nation Pictures
Studio
Hi-Lo
Creative Director
Bruna Imai
Diego Coutinho
Art Direction & Design
Bruna Imai
Animation
Diego Coutinho
Storyboards
Bruna Imai
