Hulu | Holiday
Character Design
Design
I had the pleasure of creating the initial spots for Hulu, evolving them into a versatile design system used across various mediums. The 3D sets serve as a playground for Hulu characters, seamlessly blending 2D and 3D elements for a cohesive feel. My role involved character design, poses, expressions, and ensuring the seamless integration of line art into the dynamic 3D space.
Hulu | Holiday
Character Design & Design
I had the pleasure of creating the initial spots for Hulu, evolving them into a versatile design system used across various mediums. The 3D sets serve as a playground for Hulu characters, seamlessly blending 2D and 3D elements for a cohesive feel. My role involved character design, poses, expressions, and ensuring the seamless integration of line art into the dynamic 3D space.
Visual Development
Main Character Design Exploration
Happy
Bored | Annoyed, Irritated
Neutral | Feeling Clever
Bothered, Unamused | Grimmacing
Neutral | Happy
Sleeping Happy
Sleeping | Waking up
Neutral Sleeping
Character Expressions
Pose Studies
Other spots for Hulu
Asian Family
White Family
African American Family
CREDITS
Studio
Buck
Client
Hulu
Creative Director
Steve Day
Executive Producer
Luisa Murray
Producer
Paul Winze
Leonard Shek
Art Director
Janice Ahn
Cel animation
Jake Armstrong
Arthur Metcalf
Lumi Chang
Animation/compositing
Zach Eastburg
Min Kim
Design
Trey Holt
Felipe Contreras
Gunnar Pettersson
Sol Lee
Lina Yu
Ana Bernaus
Bruna Imai
Yasmina Vicente
WORK
MTV – International Women’s Day
Hi-Lo_Illustration
Adidas | Adizero
Nixon’s Reversal | Speenhamland
Headspace | Lemons
Philadelphia Eleven
Aldeotas
Personal Illustrations
Character Design Collection
PSU – Christina Grozinger
MasterClass
SquareEnix Showcase | Balam
Raising the Floor | Bootstrap Myth
APPLE MUSIC ILLUSTRATION
Volkswagen | +18 One at a time
TRUST
Amazon Music | Chance The Rapper
HULU | Holiday
Coke ON | Dentsu Japan
TOYOTA | C-HR
Amazon Music Beatles
MCDONALD’S | VR
CMT | NASCAR
GOL | PITCH
Netflix – We The People – Change
Seaworthy
SLACK | WWH
Protected: App Tracking Transparency
OREO | Oreoke Pitch
Honda | Cooper & Phoenix
Honda Freed (Japan)
Venmo Commerce
