This is some character designs done for a pitch about a video of “Smashbar”, a brand new Quaker Chewy snack bar. This fun and unique snack is made up of ingredients like chocolate, pretzels, fruit and graham crackers, literally SMASHED together. The tone of these spots is light, funny and just a little quirky. The situations and the style are simple, but the characters are full of personality.
There are some profiles of the characters: