Magnum Bonbons | Pitch

Magnum Bonbons Pitch

Creative Direction
Design

These frames are part of a collaboration between our studio, Hi-Lo, and Roof for Magnum’s new product commercial pitch – the classic Magnum in small bites, the Bonbons.

The central theme revolves around the irresistible craving for more bonbons. Set to Chaka Khan’s ‘Like Sugar,’ the client’s edit incorporated a repetition technique. Our role involved adding animated elements during these repetitive sections.

Magnum Bonbons Pitch

Creative Direction & Design

These frames are part of a collaboration between our studio, Hi-Lo, and Roof for Magnum’s new product commercial pitch – the classic Magnum in small bites, the Bonbons.

DIRECTION A

Groovy Kaleidoscope

In this direction, we utilize the repetition technique by applying a kaleidoscope effect to the original footage, blending it with a creamy, groovy illustration.

The wavy element illustrates the ice cream’s creamy texture while referencing psychedelic art, evoking a sense of captivating the mind with the pleasure it brings.

1st loop

The first bite. The initial craving.

The first loop showcases the original footage, allowing the viewer to understand the context and environment easily.

2nd loop

Introduction of graphics: You can’t stop.

In the second loop, we introduce graphic elements to visually signify that the person is becoming hooked on the Magnum Bonbons and repeating the experience.

3rd loop

Immersed in the Magnum world.

It is the most intense of the three repetitions. Here, the character is fully immersed in the Magnum moment, unable to resist the pleasure and continuously repeating the indulgence.

DIRECTION 2

Footage Kaleidoscope

In this direction, the composition creates a prismal effect where the layers of the actress intertwine, adding depth and complexity to the design beyond simple cut footages.

DIRECTION 3

Bites in repetition

This direction emphasizes the loop effect and highlights how the repeated elements within the footage create a captivating and mesmerizing visual experience.

It showcases the focus on the loop and the absence of additional illustrations or graphic elements.

We came with this direction precisely because the edit is already captivating with its beautiful imagery and energetic vibe. We aim to highlight the filmed footage as the main character while using animation as a supporting element to enhance its brilliance further.

This approach enhances the visual experience subtly and elegantly, without overshadowing what’s already working well. It adds depth and elevates the project while complementing existing elements. .